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The Ultimate Guide to Choosing the Best Vape Juice

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If you’ve recently purchased your first vape kit or are generally new to vaping, the journey to finding the right e-liquid can be overwhelming. The huge range of types of e-liquid available, combined with confusing jargon, often leaves vapers unsure of where to start. However, learning how to choose the right vape juice is arguably the most important step, as it directly affects your overall vaping satisfaction, the longevity of your coil, and how your vape performs.

This is the ultimate vaping for beginners guide, designed to cut through the jargon so you can confidently choose the right e-liquid and find your perfect vape.

Quality & Ingredients: What's In Your Bottle?

To choose the right e-liquid, start by prioritizing quality and transparency. Always select e-liquids from a reputable brand that uses high-quality ingredients and provides clear labels. 

The Essential Ingredients: PG, VG, Flavoring, Nicotine

E-liquid, also called vape juice, vape liquid, or simply juice, is made up of three (sometimes four) primary ingredients. Here, you will find popular e-juice brands with a variety of flavors.

Propylene Glycol (PG): An odorless liquid that primarily acts to carry the flavour. It also provides the "scratch" or throat hit you'd expect from a cigarette.

Vegetable Glycerin (VG): Often referred to as vegetable glycerin, this is a thick, sweet liquid. Its main job is to provide vapour production (clouds of vapour) and a smooth inhale. VG is thicker than PG.

Flavoring: Used to give an enjoyable vaping experience, with a huge range of taste combinations from tobacco to fruity.

Nicotine: The addictive component, which is optional. You can get 0mg e-liquid if you're in it purely for the joy of vaping.

The Foundation of Experience: VG/PG Ratio

The ratio of PG and VG is critical because it dictates the viscosity of the e-liquid and your vape experience.

High PG (Flavor & Stronger Throat Hit):

What it's best for: If you are after a feeling comparable to smoking to vaping a cigarette, you’ll want a liquid with more PG. This delivers a more intense and stronger throat hit. A high PG ratio provides a great flavour experience but produces less vapour.

High VG (Clouds & Smoothness): What it's best for

If your goal is to make clouds of vapour, you must use a higher VG content (like 70VG:30PG and above). This creates thicker, more voluminous vapor clouds and a smoother throat hit. Choosing a higher VG e-liquid means you’ll need a more powerful vape device to vaporize the thicker liquid.

VGPG Ratio Section Image

The Versatile 50/50 Ratio

A 50/50 ratio is the balanced option. It works well for most vape kit styles and provides a good balance between flavour and vapour production. It's an excellent starting point for any beginner.

Finding Your Nicotine Sweet Spot

Choosing the right nicotine strength is vital for satisfying cravings, especially for a heavy smoker.

Nicotine Type: Freebase vs. Nic Salts

There are two main types of e-liquid based on the form of nicotine:

Type

Throat Hit

Nicotine Delivery

Ideal For

   

Freebase

Harsher, especially above 6mg

Slower

Higher wattage

vapes, strong throat hit

 

Nic Salt (Nicotine Salts)

Much

smoother

Faster delivery

Lower-powered

pod kit systems, smoker who prefers light cigarette brands

Finding Your Nicotine Sweet Spot Section Image

Matching Strength to Your Former Smoking Habit (Detailed Chart)

Former Smoking Habit

Nicotine Recommendation

 

Heavy Smoker (>1 pack/day)

Max strength:

20mg nic salt or 18mg freebase

Average Smoker (up to a pack/day)

 

10mg nic salts or 12mg freebase e liquid

Light Smoker (<10 cigarettes a day)

 

6mg freebase or 5mg nic salts

Social Smoker (once/twice a week)

 

3mg (lowest strength) or 0mg juice

Choosing the right nicotine strength is crucial to help you quit smoking to vaping. Many
Vapers initially choose an e-liquid strength that is too weak.

How to Choose a Juice You'll Stick With

Choosing the best e-liquid flavour is a personal journey of experimentation. Finding the right flavour can make all the different e-liquids you try more enjoyable.

Familiar Flavors: Many vapers start with tobacco or menthol e-liquid flavour because it feels familiar after smoking a cigarette.

The Success of Non-Tobacco Flavors: Studies show that users are more likely to successfully switch when they vape a non-tobacco flavour (like fruity or mint). Don't be afraid to try fruity flavours and explore new flavour profiles. If you can’t completely ditch tobacco, try a hybrid that combines it with another flavour. This is your chance to find your favourites. The main flavour category is purely up to you.

Device Compatibility: Don't Burn Your Coil!

The most common mistake a beginner makes is mismatching their vape liquid to their vape device.

High-PG/50:50 for Pod Systems and Low-Wattage Kits

Simple devices like a pod kit or a pod kit or vape pen are designed to work with thinner liquid. These systems vape e liquid best with a 50/50 ratio e-liquid or nicotine salts. The 50/50 ratio is suitable for coils with an ohm resistance of greater than 1ohm.

High-VG for Sub-Ohm Tanks and Mods

If you want the best vape for clouds, you need a sub-ohm vape kit paired with high vg e-liquid. VG is a vegetable based liquid and a higher vg ratio (like 70:30 or 80:20). This thicker liquid requires a powerful vape.

Checking Your Coil's Ohm Rating

The quickest way to know which type of e-liquid you need is by checking the ohm resistance on your coil.

  • Coils with less than 1ohm resistance must use a higher VG ratio.
  • Coils with more than 1ohm resistance need a higher PG or balanced ratio.

Cost-Effectiveness: Getting the Best Value

Once you vape regularly and have settled on a flavour, you can move to more cost-effective options.

Shortfills and Nic Shots Explained: A shortfill is a large bottle of 0mg e-liquid that is intentionally not full. You add an unflavored nicotine shot to the juice to reach your desired nicotine level.

Why 50/50 Shortfills Offer the Best Value: 50/50 shortfills are the most cost-effective vape liquid because they cost less per milliliter due to their size, and they last longer since they are used in lower-power vapes.

Choosing the right e-liquid is simple when you match the desired experience (smooth vs. stronger throat hit) and the nicotine strength to your vape kit. The vast world of e-liquids is yours to explore!

Goal

Best E-Liquid Type

Best Vape Device Type

Stronger Throat Hit

Freebase, High PG (50:50/40:60)

Pod systems, MTL kits

Smoother Throat Hit

Nic salts or high VG

Pod kits (nic salts), Mods (VG)

Cigarette-Style Experience

Nic salts (50:50), Freebase

Pod kits, restricted MTL airflow

Cloud Chasing

High VG, Shortfills

Sub-ohm mods, DL tanks with low resistance coils

Best Value

50:50 shortfills

Pod or low-power mod

Social/Light Vaping

Low strength (3mg), 0mg

Pod kits

If you are looking for the best vape juice collection at an affordable price, Vapor World — a premium vape shop in Dubai — is your smartest choice. Don’t forget to check out our other vape products.

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